Knickerbocker partners with New York Times on SoHo pop-up
today Sep 24, 2019
Contemporary clothing brand, Knickerbocker, is gearing up to open a flagship store in New York, after it was revealed as the winner of Appear Here’s annual competition.
The menswear brand, rooted in utilitarian workwear, sportswear, military and Americana, will open a collaborative store in SoHo alongside The New York Times, on September 25, running through October 7.
Located on the corner of SoHo’s Canal & Wooster Street, the pop-up will preview The Times Store and Knickerbocker’s collaborative work along with their fall and holiday collections. It will also house new collaborative Times-Knickerbocker goods made exclusively for the pop-up.
Designed by 8893, the 1,300-square-foot collaborative space will have an industrial look inspired by Knickerbocker’s beginnings as a factory-born brand, founded six years ago by Andrew Livingston.
“Knickerbocker has an incredible story attached to it. [Livingston] is a 23-year-old who saw something wrong with the industry and instead of watching it happen, decided to do something about it, and he bought a factory, actively gaining control over the supply chain and supporting the movement toward ethical supply chain solutions,” said Ross Bailey, Founder & CEO of Appear Here.
“He has built a brand that not only delivers in terms of its values and ethics, but that is also supplying high quality, on-trend clothing that people can’t seem to get enough of. Not to mention the fact that he has put a skate park in his own office. We are obsessed with this entrepreneur’s story.”
Founded in 2013 on the border of Brooklyn and Queens, where it took over a 60-year-old manufacturing company formerly known as Watman Headwear Corp, the brand produces clothing with a distinct New York look under its own label, while also producing collections for other top labels.
Knickerbocker was chosen by the likes of Diane Von Furstenberg, Natalie Massenet, Neil Blumenthal and Jedd Raider as the winners of Appear Here’s Space for Ideas competition, which gives away free, prime retail space across London, Paris and New York, to the best new ideas in retail.
Three other contest winners, which wrapped mid-March, will each receive a free space for two weeks in their respective cities.
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