Kohl’s adds Buffalo David Bitton to premium denim offer

Kohl’s has announced a new partnership with Buffalo David Bitton, which is owned by Iconix International, to bring premium and responsibly-made denim styles to customers just in time for fall. Available through to January 2023 in over 600 stores and online at Kohls.com, the denim brand is celebrating its 50th anniversary.

The addition of the brand comes as Kohl’s continues to diversify and bolster its denim assortment with premium and style-led offerings for casual lifestyles.

“Buffalo Jeans is the perfect addition to our denim line-up this fall as we look to provide more offerings that support our customer’s evolving casual lifestyle,” said Ron Murray, Kohl’s interim chief merchandising officer. “The brand’s focus on creating craftsmanship-quality denim with unprecedented style is the perfect complement to our existing and new denim brands. We know our customers will love Buffalo Jeans’ assortment of premium denim in today’s latest styles, and will naturally become wardrobe staples this fall and winter.”

Ads

Founded in 1972 in France and made famous in Canada, Buffalo David Bitton styles available at Kohl’s will include straight and slim leg cuts for men, as well as wide leg, bootcut, and mom jeans for women. The assortment also features other apparel including shackets for women and tops for men.

Buffalo David Bitton is joined by the newly announced Levi’s SilverTab collection to create an in-store denim destination experience for customers this back-to-school and fall season. The denim destination will be featured in over 600 stores adjacent to Sephora at Kohl’s in an area designed to showcase new and seasonally relevant brands.