Jul 27, 2016
Kohl's and Under Armour partner up
Jul 27, 2016
Kohl's and Under Armour have announced a new partnership to become a family-focused activewear destination.
“I am absolutely thrilled to announce our new partnership with Under Armour. This is a memorable and significant moment for Kohl’s as we bring this incredible brand to our customers nationwide,” said Michelle Gass, Kohl’s chief merchandising and customer officer.
Gass continued, “We greatly admire what Under Armour has accomplished in creating a powerful and successful brand that has really changed the Active industry. This brand launch builds on other notable investments we’ve already made in our Active business. We believe Kohl’s is uniquely positioned to celebrate the athletes and wellness enthusiasts in every family.”
Kohl's activewear push will continue with Under Armour product hitting shelves in early 2017. Categories covered include men's, women's, kids, accessories, footwear and home.
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