Kohl's extends Sephora partnership to all stores

U.S. department store Kohl's announced on Thursday it has extended its retail partnership with Sephora, which will see the beauty retailer rolled out across all Kohl's stores in the U.S.

The retailers revealed their partnership will expand to include a Sephora presence at all of Kohl’s 1,100-plus locations in the coming year, with Koh's revealing it has witnessed mid-to-high single digit percentage growth across its 600 Sephora outlets.

"Sephora at Kohl's provides our customers with easier access to prestige beauty, and the partnership has brought in new, younger and more diverse customers to Kohl's. We are incredibly proud of how our companies have come together so seamlessly to create a truly unprecedented and unique in-store experience," said Michelle Gass, Kohl’s chief executive officer.

"We couldn’t be happier with how our partnership with Sephora continues to perform and achieve the goals we set out to accomplish. Our success to date proves that this partnership is working, and this expansion is the next, exciting chapter in our history together.”

LVMH-owned Sephora first partnered with Kohl's one year ago. In the fall of 2021, Kohl’s opened 200 in-house Sephora stores, followed by an additional rollout of 400 more locations this summer. Sephora at Kohl’s shops feature a fully immersive beauty experience that mimics the look and feel of a freestanding Sephora. Within all Sephora at Kohl’s locations, customers can explore the signature Sephora experience with a curated assortment of prestige makeup, skincare, hair, and fragrance brands, as well as innovations in clean beauty and self-care.

Brands on offer to Kohl's consumers include Sephora Collection, Sol de Janeiro, Nars, Fenty Beauty, Charlotte Tilbury, Olaplex, and Too Faced, and Charlotte Tilbury, with brands such as Versace, Murad, Clarins, Living Proof, Jack Black, and Voluspa joining the lineup earlier this year.

“For such a big endeavor, our partnership with Kohl’s has been executed extremely well and has delivered incredible results thus far, and there is so much potential to this partnership with the addition of 400 stores that have opened this summer,” said Jean-André Rougeot, president and chief executive officer, Sephora Americas.

“At Sephora, our mission continues to be welcoming more people into the prestige beauty community, and we are achieving exactly that. In the past twelve months, we’ve been able to bring the premium experience Sephora is known and loved for to new communities across the country, giving them the access to beauty that we know they are yearning for. With a significant number of new Beauty Insiders, including the successful re-engagement of clients and holiday shopping ahead, the reality is that one year results are very encouraging, but this is just the beginning.”

Looking ahead, Kohl’s said it plans to have 850 Sephora stores by 2023.

Kohl's extends Sephora partnership to all stores

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