×
36 694
Fashion Jobs
BANANA REPUBLIC
General Manager - Willowbend Mall
Permanent · Plano
TOO FACED
Account Executive - Manhattan, New York
Permanent ·
GIII APPAREL GROUP
Accounts Payable Coordinator
Permanent · New York
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Mesa
SALLY BEAUTY CORPORATE
Dbe Barber Account Executive
Permanent · New York
SALLY BEAUTY CORPORATE
Dbe Barber Account Executive
Permanent · Nashville
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Eugene
SALLY BEAUTY CORPORATE
District Manager
Permanent · Winston-Salem
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Reno
CENTRIC BRANDS
Associate, Account Executive - Los Angeles (Hudson)
Permanent · Los Angeles
CENTRIC BRANDS
Area Manager - Bcbg - Texas
Permanent · New York
CENTRIC BRANDS
Senior Analyst - m&a - Business Development
Permanent · New York
CENTRIC BRANDS
Sales Manager, Bcbg - Division - Fashion Valley 624
Permanent · San Diego
ULTA BEAUTY
Prestige Sales Manager-Alabaster Promenade
Permanent · Alabaster
ULTA BEAUTY
Prestige Sales Manager-Shoppes of Mentor
Permanent · Mentor
ULTA BEAUTY
Prestige Sales Manager-Marshall's Plaza
Permanent · DeWitt
ULTA BEAUTY
General Manager-Lincoln Square
Permanent · Arlington
ULTA BEAUTY
Prestige Sales Manager-Water Tower Place
Permanent · West Des Moines
ULTA BEAUTY
Prestige Sales Manager-Ocean County Mall
Permanent · Toms River
ULTA BEAUTY
Retail Sales Manager-Water Tower Place
Permanent · West Des Moines
ULTA BEAUTY
Retail Operations Manager-Ocean County Mall
Permanent · Toms River
ULTA BEAUTY
Retail Operations Manager-Firewheel Town Center
Permanent · Garland

Kohl's targets millennial shoppers with 'The Beauty Checkout'

Published
today Oct 20, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Department store company Kohl’s is targeting millennial customers through a new beauty initiative. 


Kohl's


Available now in over 200 stores and online at kohls.com, ‘The Beauty Checkout’ is a dedicated area offering a curated selection of new and emerging beauty brands, including cosmetics and skincare products. At first launch, brands available at The Beauty Checkout include Banila, Dr. Botanicals, Honey Belle, Pure Aura, Real Her, Savannah Bee and Uncle Bud’s, among others. 

According to a press release, products featured in The Beauty Checkout will rotate on a quarterly basis, with target categories including internal wellness, natural ingredients and beauty innovations. 

As a further boost to the initiative, Kohl’s will partner with Facebook starting in 2020 for further brand curation, with the social network helping to identify and engage with brands that have built a strong Facebook community, Kohl’s said. 

The initiative comes as Kohl’s continues to align its brand with millennial interests and values, following the company’s announcement of a new set of sustainability goals for 2025 and the release of an influencer-led capsule collection with Cara Santana, both unveiled in September. 

In August, Kohl’s Corp forecast a steeper decline in full-year profit margin despite better-than-expected quarterly earnings, because of the cost of more aggressive promotions in the first-half and concern over possible new tariffs on imports from China. 

Copyright © 2019 FashionNetwork.com All rights reserved.