Korres expands retail footprint, launches at Ulta Beauty

By

Jennifer Braun

Published
Dec 14, 2020

Greek beauty brand Korres announced on Friday a U.S. retail partnership with Ulta Beauty, as part of the retailer's new 'Conscious Beauty' program. 

The partnership solidifies Korres commitment to clean natural beauty and will see the brand sold on ulta.com as of December 13, and in Ulta Beauty stores starting in early January 2021.

Ulta launched Conscious Beauty in October. The initiative is focused on gathering its most sustainable, 'clean' and ethical brands into one place. In order to participate, a brand must certify within one of the program's five pillars: Clean Ingredients, Cruelty-Free, Vegan, Sustainable Packaging and Positive Impact.

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"With Conscious Beauty at Ulta Beauty, our focus is to educate, guide and simplify product choice and elevate those brands doing good for our world," said Monica Arnaudo, chief merchandising officer, Ulta Beauty.

"We are thrilled to welcome Korres to Ulta Beauty and to our exciting new initiative as an exciting brand with a rich history and clean ingredients our guests will embrace."

Korres will launch in Ulta Beauty with a curated assortment of best sellers from its three strongest product franchises, including the Greek Yoghurt line, the White Pine Meno-Reverse collection, as well as Korres' Apothecary Wild Rose range. 

"We are honored and excited to work with Ulta Beauty and we are proud to join the Conscious Beauty program," added Giorgos Korres, founder and president of Korres.

"The Korres model is unique. We work through a full circle of sustainability, made up of six labs - starting from the Soil to Extraction, Molecular, Formulation labs and all the way to our Recycle lab. We exist to produce highly effective, natural products while simultaneously giving back to the people, their communities and our planet.”

Korres was born in the oldest homeopathic pharmacy in Athens and built on a library of over 3,000 herbal remedies since 1996. Their products are formulated based on a full circle of conscious actions where each seed, fruit and bloom incorporated is grown on local farms in Greece, then hand-picked and harvested with care, to then be transported to its labs in Athens.