Feb 23, 2021
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Kris Jenner to launch beauty brand

Feb 23, 2021

Kris Jenner has joined several of her daughters, including Kim Kardashian and Kylie Jenner, in going after the beauty industry. 

Twitter @kimkardashian

According to a report from E! News, the matriarch of the Kardashian-Jenner clan registered trademarks for "Kris Jenner Beauty," "Kris Jenner Skin" and "Kris Jenner Skincare."

Filed on February 10, the documents reportedly covered products including cosmetics, skincare, nail care products, false eyelashes, hair care products, fragrances and more. E! added that it's unclear if Jenner will launch separate brands for each product category, or if all future Kris Jenner beauty products will exist under one brand. 

The trademark move comes on the heels of the January announcement that the Kardashian family's sensationally-popular reality TV show, 'Keeping Up With the Kardashians', will air its last-ever season in March after 20 seasons.

Jenner's entry into the beauty world seems natural given the success of her children's beauty brands: Kim Kardashian's KKW Beauty received a $1 billion valuation in June of 2020 after agreeing to sell a 20% stake to Coty, while Kylie Jenner's beauty business—which includes Kylie Cosmetics and Kylie Skin—received a $1.2 billion valuation in November of 2019 after a majority stake of the business was sold, also to Coty, for $600 million.

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