Kristen Bell unveils plant-based babycare brand

Hollywood star Kristen Bell has launched a new babycare line.

The range, dubbed ‘Hello Bello,' is the brainchild of the "Frozen" star and her husband Dax Shepard, along with Sean Kane (co-CEO), Jay McGraw (co-CEO) and Jennifer Pullen (CFO and COO).

The 10-piece series comprises budget-friendly, plant-derived baby essentials featuring organic botanicals and spanning shampoo and body wash as well as hypoallergenic bubble bath, nourishing baby lotion, mineral sunscreen and more. Diapers are chlorine-free and made from sustainably harvested fluff pulp, while wipes are fragrance-free and made from thick, plant-based cloth.

"As a mom of two, I know how beautifully messy parenthood can be, and that's why we created Hello Bello -- a line of premium, super-effective baby care products to take care of your kids from head-to-butt-to-toe," said Bell in a statement. "Our products are fresh and fun. More importantly, we use plant-based ingredients and organic botanicals that are better for our kids and better for our world."

Bell is the latest in a string of stars to launch her own lifestyle brand, following in the footsteps of household names such as supermodel Cindy Crawford, who co-founded the wellness brand ‘We Are Ladder' last year, and Drew Barrymore, whose clothing and lifestyle label ‘Dear Drew by Drew Barrymore' debuted in 2017. Actress Jessica Alba was one of the first to tap into the 'clean beauty' trend back in 2015, with the launch of her Honest Beauty brand, which specializes in cruelty-free makeup and skincare products for the family that are free from parabens, synthetic fragrances and mineral oils.

Hello Bello is now available to purchase at Walmart stores across the US, on Walmart.com and HelloBello.com.