Kylie Cosmetics launches lipsticks

By

Cassidy Mantor

Published
Dec 8, 2017

Kylie Jenner is expanding into lipstick with her Kylie Cosmetics brand. There are twenty shades in the debut collection which will launch next Wednesday.

Kylie Jenner announced the new product line in a video on her Instagram, in which she said "I have a lot more surprises for you guys", before revealing the new twenty-shade collection.

Kylie Cosmetics describes the lipstick as an exclusive formula that leaves lips soft. Each shade has a creamy satin finish and the whole collection is being billed as very wearable. The lipsticks are highly pigmented which the brand says will allow for even color with one layer of application.

Kylie Cosmetics announced on Instagram that there will be "A little something for everyone" in the collection, with a wide range of colours such as "nudes, pinks, mauves, berries, oranges, and browns." Shades include the orange tinted "sherbert," "infatuation" pink and "troublemaker" brown.

Lipstick is a new category for Kylie Cosmetics, as the brand previously only sold lip gloss and lip kits.

The new lipstick shades are launching as part of the Silver Series, a three-product holiday offering. The brand is revealing the products in the collection daily, leading up to next week's launch. Kylie Cosmetics revealed that concealer is the second product to launch.

Each lipstick will be sold individually for $17. Kylie Cosmetics officially launches its lipstick collection through the Silver Series on December 13.