Kylie Cosmetics launches at Macy’s
Kylie Cosmetics is set to launch at Macy’s both online and in select stores on October 1.
The brand will make its introduction with a limited-edition 'Holiday Collection' featuring an array of cosmetic products, decorative gift sets, and festive ornaments.
In particular, Kylie’s best-selling shades of the iconic 'Matte Liquid Lipstick' and 'High Gloss' singles will be available in vibrant red and bronze alongside a special reindeer ornament. Moreover, the Holiday collection 'Lip Vault' features four 'Matte Liquid Lipsticks', a new 'Velvet Liquid Lipstick', and four 'High Glosses' in brand new shades.
Next, an additional selection of core products is expected to be available in Winter 2022 and the full line of cosmetics will be available to shop on Macys.com, Macy’s mobile app and at select Macy’s nationwide in early Spring 2023.
“Kylie Cosmetics is a beauty powerhouse. We are thrilled to welcome their collections to Macy’s and expand our ever-growing portfolio of beauty lines,” said Nicolette Bosco, VP of beauty merchandising at Macy’s.
“Connecting our customers to brands that celebrate their own personal style is core to what we do here at Macy’s and with their iconic product offerings and commitment to clean formulations, Kylie Cosmetics couldn’t be a better example of that.”
Kylie Jenner started her beauty business with the launch of 'Kylie Lip Kits' in 2015 and has since grown her empire across multiple categories, including Kylie Skin in 2019, the relaunch of Kylie Cosmetics’ clean and vegan formulas, and most recently Kylie Baby, a line of conscious care products for babies and kids, launched in 2021.
“We are excited to launch Kylie Cosmetics at Macy’s to allow more brand fans to shop and experience our products in-store across the country,” said Jenner. “The first launch will be the limited-edition Holiday collection, and the full line will be available in Spring 2023.”
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