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AFP-Relaxnews
Published
Oct 6, 2015
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L'Oreal Paris taps beauty blogger as new brand ambassador

By
AFP-Relaxnews
Published
Oct 6, 2015

L'Oréal's newest brand ambassador is not a silver screen siren, but an influential 21-year-old blogger and member of the Instagram glitterati, Kristina Bazan.

Kristina Bazan of Kayture on Instagram - ©2015 Instagram


Better known as the beauty behind the blog Kayture, the digital style maven has been appointed the new face of L'Oreal Paris, a gig coveted by the world's most beautiful, high-powered celebrities.

The Swiss beauty boasts 2 million followers on Instagram, and receives 2 million views a month on her blog.

Bazan has been covering beauty, fashion, lifestyle and travel on her blog since 2011.

In her new role, the blogger will co-create content with the brand, covering color cosmetics at events and for digital platforms.
 

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