×
76 235
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Roosevelt Field
Permanent · GARDEN CITY
BLOOMINGDALE'S
Merchandise Marketing Coordinator
Permanent · NEW YORK
HOLLISTER CO. STORES
Abercrombie & Fitch + Hollister CO. - Brand Representative, Gurnee Mills Outlet
Permanent · Gurnee
MACY'S
Asset Protection Detective, Vancouver - Full Time
Permanent · Vancouver
MACY'S
Asset Protection Detective, Fordham Place - Full Time
Permanent · Bronx
MACY'S
Asset Protection Detective, Tacoma - Full Time
Permanent · Tacoma
MACY'S
Retail Fulfillment Associate, Bay Fair - Full Time
Permanent · San Leandro
URBN
Urbn Training Lead (Night Shift)
Permanent · RENO
URBN
Urbn Training Lead (Night Shift)
Permanent · RENO
ECCO
Third Keyholder
Permanent · WALNUT CREEK
LORO PIANA
Senior Project Manager, Store Planning
Permanent · NEW YORK
ROSS
Distribution Center Warehouse Supervisor
Permanent · Rock Hill
ROSS
Security Engineer II (Cloud Security)
Permanent · Dublin
URBN
Urban Outfitters Senior Manager, Digital Strategy
Permanent · PHILADELPHIA
URBN
Urbn Security Officer (Night Shift)
Permanent · LEVITTOWN
URBN
fp Movement Stylist
Permanent · HUNTINGTON STATION
URBN
Free People Assistant Visual Manager
Permanent · TAMPA
URBN
Event Manager (m&v)
Permanent · GLEN MILLS
URBN
Urban Outfitters Senior Manager, Digital Strategy
Permanent · PHILADELPHIA
URBN
Urbn Security Officer (Night Shift)
Permanent · LEVITTOWN
URBN
fp Movement Stylist
Permanent · HUNTINGTON STATION
URBN
Free People Assistant Visual Manager
Permanent · TAMPA
Translated by
Nicola Mira
Published
Mar 26, 2022
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L'Occitane International takes control of holistic cosmetics brand Grown Alchemist

Translated by
Nicola Mira
Published
Mar 26, 2022

Cosmetics group L'Occitane International has announced the acquisition of a majority stake in Grown Alchemist, an Australian holistic cosmetics brand founded in Melbourne in 2008. Grown Alchemist's founders Jeremy and Keston Muijs will retain operational control, while L'Occitane will bolster the brand through its industry expertise, while notably targeting Gen Y and Z consumers.


Grown Alchemist


L’Occitane International intends to become a leading global multi-brand player in the sector, and its strategy is to gradually broaden its portfolio by acquiring both emerging and well-established brands. Grown Alchemist’s attention to health issues is what reportedly prompted L'Occitane to invest in the brand, as a means for the group to draw closer to a younger generation of consumers who are sensitive to health and ethical concerns.

“We are delighted to be supporting and developing this revolutionary brand of natural cosmeceutical products, which embodies our group's entrepreneurial spirit,” said André Hoffmann, vice-president and CEO of L'Occitane International. “With its history as a unique, inspirational brand and its international fan base, Grown Alchemist is ready to expand overseas and to enjoy rapid growth,” he added.

Grown Alchemist’s range includes facial skincare, body care and haircare products. The brand relies on teams of specialist chemists based in Australia, as well as in London, Paris, Switzerland and Spain. In November 2020, Grown Alchemist opened a flagship store in Melbourne.


Jeremy and Keston Muijs - Grown Alchemist


Grown Alchemist adds to L'Occitane International’s extensive brand portfolio, which includes Melvita, Erborian, Limelife by Alcone, Elemis, Sol de Janeiro and L'Occitane en Provence. The group has been hit hard by the impact of the Covid-19 pandemic. In the fiscal year closed at the end of March 2021, L’Occitane International recorded net sales worth €1.53 billion, down from €1.64 billion a year earlier, and a net income of €220.2 million. 

At the peak of the crisis, L’Occitane International was forced to close 75% of its 1,569 stores around the world, distributed across 60 countries. In October 2020, the group, which is listed on the Hong Kong stock exchange, announced a restructuring plan involving the dismissal of approximately 300 of its 9,000 employees worldwide.
 
 

Copyright © 2023 FashionNetwork.com All rights reserved.