L'Oréal expands product impact labeling system to the U.S.
L'Oréal is expanding its product impact labeling system to the United States.
First launched in France in 2020, the system allows consumers to discover the relative environmental impact of their L'Oréal products. To get there, products are ranked on a scale from A to E by considering 14 planetary impact factors such as greenhouse gas emissions, water scarcity, ocean acidification, and impact on biodiversity.
The system, which was co-developed with 11 international and independent experts and scientists between 2014 and 2016, will roll out progressively across L'Oréal's brand portfolio including Kiehl's, L'Oréal Paris, Redken and CeraVe.
"L'Oréal's Product Impact Labeling system is a core component of the L'Oréal for the Future program, which outlines our sustainability commitments for 2030. Its rollout in the United States has the power to help change consumer behavior and, therefore, accelerate the beauty industry's progress toward greater sustainability," said Marissa Pagnani McGowan, chief sustainability officer for North America.
"This comes at a time when sustainability is increasingly becoming a focus for more American consumers. Using principles of environmental science, this tool will empower consumers, support more informed purchasing decisions and foster a culture of greater brand transparency.”
The launch in the U.S. arrives on the back of a new study conducted in partnership with Morning Consult, revealing that 54% of Americans expect to find information about sustainability-related factors on company websites. Likewise, nearly 60% of Americans believe they have become more sustainable in the past year.
The company has committed to sharing the learnings of the impact labeling initiative with the 60 members of the EcoBeautyScore Consortium. Looking ahead, L'Oréal has committed to transitioning from its own product impact labeling to the EcoBeautyScore once it becomes available in late 2023.
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