×
69 856
Fashion Jobs
MARSHALLS
70122-Store Cleaning Janitor /Early Morning Shifts
Permanent · Memphis
TJ MAXX
Loss Prevention Customer Service Associate
Permanent · Dallas
ROSS
Store Protection Specialist
Permanent · Los Angeles
ROSS
Store Protection Specialist
Permanent · Mission
ROSS
Store Protection Specialist
Permanent · El Cerrito
ROSS
Store Protection Specialist
Permanent · Northglenn
ROSS
Store Protection Specialist
Permanent · Santa Clarita
MACY'S
Asset Protection Detective, Southshore - Part Time
Permanent · Bay Shore
MACY'S
Asset Protection Detective, Green Hills - Full Time
Permanent · Nashville
MACY'S
Asset Protection Detective, Moreno Valley - Part Time
Permanent · Moreno Valley
MACY'S
Manager, Asset Protection Multi-Store
Permanent · Pittsburgh
MACY'S
Asset Protection Detective, Burnsville Center - Full Time
Permanent · Burnsville
MACY'S
Asset Protection Security Guard, Santa Maria Town Center - Part Time
Permanent · Santa Maria
MACY'S
Asset Protection Detective, Topanga - Full Time
Permanent · Los Angeles
MACY'S
Asset Protection Detective, Village at Fairview - Full Time
Permanent · Fairview
MACY'S
Asset Protection Captain, Newport Centre - Full Time
Permanent · Jersey City
MICHAEL KORS
Sales Supervisor, Lake George- ny
Permanent · Lake George
MARC JACOB'S
Sales Supervisor
Permanent · Camarillo
PACSUN
Loss Prevention Administrator (1st Shift)
Permanent · Groveport
RAG & BONE
Project Manager, Visual Services
Permanent · New York
THE REALREAL
Senior Manager, Operations Strategy And Program Management
Permanent · San Francisco
THE REALREAL
Assistant Retail Sales Manager (Resales Manager)
Permanent · West Hollywood
Published
Apr 30, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L’Oréal first beauty company to partner with Snap Camera

Published
Apr 30, 2020

L’Oréal USA has launched the first-ever beauty branded snapchat lenses for the Snap Camera desktop platform, marking the first partnership between a major beauty company and Snapchat owner, Snap Inc. 


L'Oreal USA


The partnership will see the launch of eight custom-branded, augmented reality [AR] lenses that will be featured for one week on Snap Camera, Snap Inc.'s free desktop application. Through the app, users can try on entertaining, interactive lenses on video platforms like Twitch, Google Hangouts and Skype. 
 
Featuring special lenses from L’Oréal brands like Garnier, Lancôme, L’Oréal Paris, and Maybelline, the lenses will allow users to try on a variety of beauty looks across categories including hair color, makeup, fragrance, and skincare. The L’Oréal  lenses will be featured in a dedicated beauty area on the video platform’s opening page. 

“Snap technology creates new avenues for self-expression, and at L’Oréal we view self-expression as the foundation of beauty,” said Gretchen Saegh-Fleming, CMO of L’Oréal USA.

“Offering the first beauty lenses for Snap Camera means we can provide our consumers with a new and engaging way to experience our products and brands—and a no-fuss addition to their at-home beauty routine, at the ready for their next video chat.”
 
The partnership comes at a time when the popularity of video apps and virtual chat platforms have skyrocketed during Covid-19-related quarantine measures, as people attempt to stay connected while isolated at home. According to Snap Inc., the company has recently seen more than a 30x increase in the daily downloads of Snap Camera.
 
“We are excited to have L’Oréal, a true leader in beauty, as our partner for a new section in the Snap Camera, where people can play with fun beauty Lenses, virtually test new products, and look their best while at home, said Carolina Arguelles, head of global AR product marketing at Snap Inc. “This is the power of AR: not to only entertain but enable product discovery and consumer utility.”

L’Oréal's premiere partnership with Snap marks the latest in a variety of new digital shifts taking place across the fashion and beauty industries as consumer behavior shrinks to the indoors.

In response to this lifestyle change, companies are having to become more creative than ever. Several L’Oréal brands have begun to pivot their Facebook and YouTube content to emphasize makeup looks suited for video chats and skincare routines fit for frequently washed hands. Elsewhere, industry elites like Carine Roitfeld are gearing up to stream virtual fashion shows on YouTube, and brands like Gémo and Sandy Liang are using the Nintendo game Animal Crossing to share their designs with users around the world. 

Copyright © 2023 FashionNetwork.com All rights reserved.