×
23 515
Fashion Jobs
L'OREAL GROUP
Manager/sr. Manager, Ecommerce Operations & Supply Chain
Permanent · New York
L'OREAL GROUP
Creative Director
Permanent · New York
L'OREAL GROUP
Director, Ecommerce And Platforms - Carol's Daughter & Softsheen-Carson
Permanent · New York
L'OREAL GROUP
Senior Manager-Industrial Quality
Permanent · Somerset
MARSHALLS
Marshalls lp Detective - Silver Spring, md
Permanent · Silver Spring
MARSHALLS
Marshalls lp Detective - Clinton, md
Permanent · Clinton
TJX CORPORATE
Product Manager - Point of Sale Systems
Permanent · Marlborough
MARSHALLS
Loss Prevention Detective
Permanent · Shirley
MARSHALLS
Marshalls lp Detective - Vienna, va
Permanent · Vienna
HOMEGOODS
Distribution Center Supervisor
Permanent · Jefferson
MARSHALLS
70118-lp Detective
Permanent · Massapequa
LEVI'S
Ecommerce, Warehouse Coordinator ii
Permanent · Henderson
BLOOMINGDALES.COM
Business Manager: Bloomingdale’s Boca Raton
Permanent · Boca Raton
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Gilroy
NORDSTROM INC
Loss Prevention Security Ambassador Wilmot Plaza Rack
Permanent · Tucson
NORDSTROM INC
Loss Prevention Security Ambassador Miami Shops at Midtown Rack
Permanent · Miami
NORDSTROM INC
Loss Prevention Security Ambassador Valencia Promenade Rack
Permanent · Santa Clarita
NORDSTROM INC
Security Ambassador 1
Permanent · Braintree
NORDSTROM INC
Loss Prevention Agent Golde Creek Rack
Permanent · Lynnwood
NORDSTROM INC
Loss Prevention Security Ambassador Sun Valley Mall Rack
Permanent · Pleasant Hill
ROSS STORES
Store Protection Specialist
Permanent · Casselberry
ROSS STORES
Store Protection Specialist
Permanent · Bakersfield
Translated by
Nicola Mira
Published
Oct 5, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L’Oréal launches organic skin and body care brand La Provençale Bio

Translated by
Nicola Mira
Published
Oct 5, 2018

Launching an entirely new brand is quite a rare event for the L’Oréal group, which is more used to buying beauty labels rather than creating them from scratch. In 2018 however, the world’s number one cosmetics group has stepped up the pace by launching three new brands: Seed Phytonutrients, a natural-ingredients-based brand chiefly targeted at the US market; House99, a men’s grooming brand created in partnership with David Beckham; and the latest to date, La Provençale Bio.


The shower gel range by La Provençale Bio - Instagram @laprovencale_bio


La Provençale Bio is positioned in the organic beauty segment, and is being introduced in mass market distribution in France. In 2017, the organic beauty segment in France was worth €480 million and grew by about 7%, well above the growth rate of the ‘conventional’ beauty market. “We have seen the market for organic products boom in the food sector, but the trend is still in its infancy in beauty, where demand is still higher than supply,” said Raphaëlle Sabran-Egasse, marketing general manager for the consumer products division at L’Oréal France.  

La Provençale Bio’s launch will be supported by a TV advertising campaign until the end of the year. The brand is certified organic, with Provence-sourced extra-virgin olive oil, rich in polyphenols and Vitamin E, at the core of its formulas. The entire range, currently featuring 12 products, from anti-ageing cream to deodorants and shower gels, is produced by L’Oréal’s French factories. La Provençale Bio is proud of its local roots, emphasising on the labels that its products are made in France (‘Fabriqué en France à Flers’).

The L’Oréal group has further heightened its local community engagement by partnering the Miimosa crowdfunding platform, which promotes organic agriculture in the Provence region.

To launch La Provençale Bio, L’Oréal has tapped the expertise of Sanaflore, an organic beauty brand it bought in 2006, which is now part of its active cosmetics division. Indeed, L’Oréal’s mass market brands are increasingly going organic, as for example some of the group's other labels, like Mixa, Cadum and Garnier. 

Copyright © 2021 FashionNetwork.com All rights reserved.