L'Oreal opens second headquarters on the west coast

L’Oréal USA, the U.S. subsidiary of the L’Oréal Group, has officially opened its second American headquarters in the Los Angeles area.

Located at 888 North Douglas in El Segundo, California, the headquarters brings together the teams from its California-based brands – NYX Professional Makeup, Urban Decay and Pulp Riot. Prior to the opening, staff were based in three different locations.

The headquarters also houses L'Oréal's first-ever west coast-based Professional Products Academy, offering world-class education and connection to the professional beauty community in Los Angeles and across the country.

For employees, the over 100,000-square-foot indoor and outdoor workspace will offer dedicated networking and collaboration spaces, an indoor-outdoor work concept with expansive outdoor patios, a wellness and exercise studio, a company store, and an abundance of natural light coming in from the building's 45-foot ceilings.

The design is in line with L'Oréal USA's new hybrid working model, which allows employees to move seamlessly between in-office and remote work. In August 2020, L'Oréal USA announced a permanent hybrid work approach, allowing eligible employees to work 40% of their time (2 days per week) remotely each week.

"We are fortunate to be in a position to invest in the expansion and future of our business," said Stéphane Rinderknech, president & CEO of L'Oréal USA, when the project was first announced in April 2021.

"California has become a global stage for creativity, innovation, trends, diversity and talent in the beauty industry – and, as a result, it has become a driving force of our business. We are excited at the prospect of our brand teams coming together to build the future of beauty in the Los Angeles area.”

The project was developed by Los Angeles landlord Hackman Capital Partners with architecture led by interior design studio, Blitz.

L'Oreal opens second headquarters on the west coast

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