L’Oréal Paris Canada signs Jodi Urichuk

By

Jennifer Braun

Published
May 1, 2019

L’Oréal Paris Canada named on Tuesday Jodi Urichuk as the brand’s new Canadian Makeup Artist & Expert. 

 
The Canadian makeup artist and hairstylist has more than 20 years’ experience in the industry, ranging from high-profile campaigns to editorial spreads, with work appearing in the likes of Harpers Bazaar, Vanity Fair, Variety and more.
 
In this new role, as the creative face of L’Oréal Paris cosmetics in Canada, she will share her cosmetic tips and the latest industry innovations with consumers and media, while helping shape future product launches and campaigns with her insights. 

“With her incredible skill, impressive creativity and dedicated professionalism, signing Jodi as our new L’Oréal Paris Canada Makeup Artist & Expert was an easy decision.” said Milan Mladjenovic, General Manager, L’Oréal Paris Canada, in a news statement. 
 
“Jodi’s innovative approach to beauty and longstanding reputation in the industry is sure to further strengthen our brand authority within the cosmetics category and we are delighted to welcome her to the L’Oréal Paris Canada family.” 
 
Urichuk joins other celebrities such as Amber Heard, Aja Naomi King, Eva Longoria, and Dame Helen Mirren, who have all previously represented the brand. 
 
“Being part of a brand I’ve worn and used since I was a teenager, a brand that represents strength, self-confidence and being the best version of yourself is a dream come true,” added Urichuk.