×
40 509
Fashion Jobs
OLD NAVY
Loss Prevention Service Representative - Marshfield Plaza
Permanent · Chicago
OLD NAVY
Assistant General Manager - Mall @ Whitney Field
Permanent · Leominster
OLD NAVY
General Manager - Mckinley Mall
Permanent · Buffalo
OLD NAVY
Loss Prevention Service Representative - Marshfield Plaza
Permanent · Chicago
OLD NAVY
Site Merchandising Manager
Permanent · San Francisco
OLD NAVY
Loss Prevention Agent - Columbia Crossing
Permanent · Columbia
OLD NAVY
Loss Prevention Service Representative - Columbia Crossing
Permanent · Columbia
OLD NAVY
Assistant General Manager - Cordova
Permanent · Pensacola
OLD NAVY
Loss Prevention Service Representative - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant General Manager - rk Newport t/c
Permanent · Newport
RAG & BONE
Sales Supervisor (Full -Time) - Greenwich
Permanent · Greenwich
SALLY BEAUTY CORPORATE
Merchandise Financial Planner
Permanent · Denton
SALLY BEAUTY CORPORATE
District Manager - Cosmoprof
Permanent · Columbus
ALL SAINTS
Wholesale Account Executive
Permanent · New York
ESTÉE LAUDER
Order Handler - Padc (11:30am - 3:30pm)
Permanent · Bristol
ESTÉE LAUDER
Order Handler - Padc (700am - 1100am)
Permanent · Bristol
ESTÉE LAUDER
Order Handler - Padc (11:30am - 3:30pm)
Permanent · Bristol
ESTÉE LAUDER
Order Handler - Padc (3:45pm - 7:45pm)
Permanent · Bristol
ESTÉE LAUDER
Order Handler - Padc (700am - 1100am)
Permanent · Bristol
ESTÉE LAUDER
Order Handler - 2nd Shift - Padc
Permanent · Bristol
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - 35 Hrs - Manassas, va
Permanent · Manassas
ESTÉE LAUDER
Retail Beauty Sales Manager - Bobbi Brown - Full-Time - Bellevue, wa
Permanent · Bellevue
Translated by
Nicola Mira
Published
May 13, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L’Oréal presents system for large-scale personalisation of cosmetics products

Translated by
Nicola Mira
Published
May 13, 2019

Augmented reality, AI and personalisation will be the stars of the Viva Technology show, scheduled on May 16-18 at the Porte de Versailles exhibition centre in Paris. Among the 1,500 firms taking part in this event dedicated to high-tech innovation, international cosmetics giant L’Oréal will present its vision of the future of beauty.


An image of My Little Factory - L'Oréal


The French group will showcase its Virtual Hair Advisor, which enables users to test various hair colour shades virtually, and Skin Consult by Vichy, an app which detects the signs of skin ageing and is able to recommend a bespoke skincare routine. But the most stunning innovation by L’Oréal is surely My Little Factory, a system that makes it possible to respond to the growing demand for personalised cosmetics products by consumers worldwide.

My Little Factory is an entirely automated production line for skin foundations which, according to L’Oréal, “is capable of producing on demand one hundred units [of a specific product] per hour.” This high-tech innovation will be first tested in the USA, to be deployed worldwide at a later stage.

The concept of My Little Factory was initiated through skincare brand Lancôme, which belongs to the L’Oréal group's luxury division. Since 2017, Lancôme has sold a foundation called Le Teint Particulier at about 40 leading cosmetics retailers, including Parisian department store Galeries Lafayette Haussmann. How does it work? After the customer’s skin is scanned digitally, the resulting data is processed using an algorithm, which identifies the ideal foundation formula for the skin in question. A tailor-made product is then prepared at the store in approximately 20 minutes, priced at about €89.

Following in the wake of Le Teint Particulier, Lancôme will present at Viva Technology a new concept called Shade Finder, an AI-based technology which recommends to in-store customers the most appropriate Lancôme foundation shade. The Shade Finder service is being deployed worldwide, and will be available at over 1,000 cosmetics stores by the end of 2019. 

Copyright © 2021 FashionNetwork.com All rights reserved.