×
32 954
Fashion Jobs
RALPH LAUREN
Polo Factory Store Children - Store Selling Manager
Permanent · Cabazon
FOOT LOCKER
Senior Human Resources Manager
Permanent · New York
FOOT LOCKER
Loss Prevention Officer 3rd Shift
Permanent · Junction City
ROSS STORES
Store Protection Specialist
Permanent · Honolulu
ROSS STORES
Store Protection Specialist
Permanent · Los Angeles
ROSS STORES
dc Operations Manager
Permanent · Shafter
ROSS STORES
Coordinator, Human Resources Administration
Permanent · New York
ROSS STORES
Manager, Transportation Finance
Permanent · Fort Mill
ROSS STORES
Manager, sr Operations - dc
Permanent · Perris
ROSS STORES
Lead Business Analyst, Master Data Office
Permanent · New York
ROSS STORES
sr. Manager, Cross Dock & Store Delivery Transportation Procurement
Permanent · Fort Mill
ROSS STORES
dc Operations Manager
Permanent · Perris
AEROPOSTALE
District Manager (Southern California), Sparc Group
Permanent · Los Angeles
COTY
sr Buyer, na Regional Skincare
Permanent · New York
NORDSTROM INC
Loss Prevention Security Ambassador - Tysons Corner
Permanent · McLean
NORDSTROM
Loss Prevention Security Ambassador Southcenter
Permanent · Tukwila
NORDSTROM INC
Security Ambassador 1-2
Permanent · Roseville
NORDSTROM INC
Loss Prevention Security Ambassador Last Chance
Permanent · Phoenix
NORDSTROM INC
Loss Prevention Security Ambassador Portofino Shopping Center Rack
Permanent · Shenandoah
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Greenville
KOHLS
District Loss Prevention Manager - Robinson PA
Permanent · Pittsburgh
KOHLS
Full-Time Loss Prevention Service Specialist
Permanent · Salem
Translated by
Nicola Mira
Published
Sep 13, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

L’Oréal to buy personal data of beauty consumers of US department store chain Bon-Ton

Translated by
Nicola Mira
Published
Sep 13, 2018

L’Oréal is keen to get to know its US clientèle better. According to Reuters, the US subsidiary of the world cosmetics giant will acquire the personal data of the beauty customers of US department store chain The Bon-Ton Stores Inc, which went into receivership last February.


Bon-Ton


In July, when the intellectual property assets of Bon-Ton were auctioned, L’Oréal was the highest bidder for the department store's customer data. After the green light by the Bankruptcy Court of the state of Delaware, L’Oréal will pay $313,000 (€270,000) for the list and e-mail addresses of the customers who bought beauty products on Bon-Ton’s e-store or at the chain’s 256 physical stores. L’Oréal said that acquiring the list will enable it to stay in touch with former Bon-Ton customers who no longer have access to its brands, notably Lancôme, and also to tap new customers interested in beauty products.
 
North America is L’Oréal’s second largest market in terms of revenue, behind Western Europe. In the first half of 2018, L’Oréal’s North American sales were worth €3.56 billion, up 3% in like-for-like terms.

In the last few years, L’Oréal has also carried out a spate of acquisitions in the USA, from make-up specialists Urban Decay and NYX, to the recent purchase of IT Cosmetics for $1.2 billion, to haircare brand Pulp Riot. In January 2017, the French group also added Canadian company Valeant to its portfolio, spending $1.3 billion for the company which owns the CeraVe, AcneFree and Ambi skincare brands, all of them well-established in the USA.

Copyright © 2021 FashionNetwork.com All rights reserved.