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L'Oréal to take over the Monnaie de Paris for its next show

today Sep 20, 2019
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After taking over the Champs-Elysées in 2017 and the Seine in 2018, L'Oréal Paris will be treating fashion fans with yet another grandiose backdrop for its next annual show: the Monnaie de Paris, nestled in the heart of the French capital. The all-access show will take place on September 28, right as Paris Fashion Week rages on.

For the third consecutive week, official Paris Fashion Week partner L'Oréal Paris will be hosting hundreds of spectators as part of its now-famous show. No less than 32 world-famous spokespeople will be walking within the Parisian monument to show off creations by young labels and renowned houses alike.

For the last three years, the grandiose production has been the occasion for L'Oréal Paris to celebrate its values of inclusivity and women's empowerment through the lenses of fashion and beauty. The larger-than-life catwalk set up in the heart of Paris will host 32 inspiring women of all ages, body types -- and from all walks of life.

Camila Cabello, Amber Heard, and Caroline Receveur will walk for the first time, while Doutzen Kroes, Eva Longoria, Liya Kebede, Soo Joo Park, Aja Naomi King, Luma Grothe, Aishwarya Rai, Andie MacDowell, Helen Mirren, Duckie Thot, and Marie Bochet will be back on the saddle.

Famous makeup artist Val Garland and hairdressing maestro Stéphane Lancien will be backstage to work their magic on the stars of the event, who will walk in outfits by AMI, Atlein, Balmain, Cédric Charlier, Elie Saab, Etudes, Giambattista Valli, Karl Lagerfeld and Koché.

The L'Oréal Paris show, which will be broadcast in over 40 countries, will take place on September 28, 2019, at 6pm Paris time.

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