82 426
Fashion Jobs
SACK OFF 5TH
Asset Protection Uniform Guard
Permanent · PARAMUS
SACK OFF 5TH
Asset Protection Investigator
Permanent · SHREWSBURY
SACK OFF 5TH
Fulfillment Associate Part-Time
Permanent · LAWRENCEVILLE
NGG
Sales Supervisor
Permanent · NEW YORK
COTY
Assistant Marketing Manager, us Luxury - Burberry Makeup
Permanent · NEW YORK
NORTH CAROLINA STATE
Enterprise Research Administration Training Manager
Permanent · RALEIGH
NORTH CAROLINA STATE
Academic Coordinator
Permanent · RALEIGH
CENTRIC BRANDS
(Assistant) Manager, Logistics (Origin Carriers)
Permanent · NEW YORK
CENTRIC BRANDS
Keyholder, Robert Graham - Scottsdale
Permanent · SCOTTSDALE
CENTRIC BRANDS
Keyholder, Robert Graham - Las Vegas (Forum Shops)
Permanent · LAS VEGAS
MICHAEL KORS
PT Sales Supervisor, Walt Whitman Shops Huntington Station NY 11746
Permanent · HUNTINGTON
JCREW
Associate Manager
Permanent · CHARLOTTE
RAG & BONE
Account Executive
Permanent · NEW YORK
RAG & BONE
Senior Coordinator, Retail Marketing
Permanent · NEW YORK
MACY'S
Manager, Asset Protection
Permanent · FRIENDSWOOD
MACY'S
Asset Protection Detective, Southlake Mall - Part Time
Permanent · CLAYTON
MACY'S
Asset Protection Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Asset Protection Lead Detective - Multi-Store, South Shore Plaza - Full Time
Permanent · BRAINTREE
MACY'S
Manager, Asset Protection - Multi-Store
Permanent · FAIRVIEW HEIGHTS
STAND OUT FOR GOOD
Brand Rep
Permanent · LEAWOOD
RALPH LAUREN
Associate Manager
Permanent · TEXAS CITY
RALPH LAUREN
Associate Manager
Permanent · LEEDS
Published
Dec 9, 2022
Reading time
4 minutes
Download
Download the article
Print
Text size

La Double J arrives in New York for dual holiday events

Published
Dec 9, 2022

​"All New Yorkers need is more play. New York has so much stress, anxiety, and fear," said Milan-based American J.J. Martin of La Double J.


A table setting inside La Double J holiday event - Courtesy


"Movement helps. Color has an energetic frequency – it's not by chance I am crazy about color. To bring this mood to a disco tonight, where people are dancing and playing, is about raising that vibration," she continued, adding she'd rather not entertain in a stiff environment with everyone just standing with drinks in hand.

On Tuesday night, Martin's goal was reached with the La Double J holiday dance party celebrating her resort 2023 collection in Lower Manhattan. On Thursday, she brought the color and pattern the brand is known for to New York's Italian institution, Caffe Roma.

The rain didn't stop Martin's legions of New York friends, press, and influencers from stepping out for cocktails and dancing at Kind Regards—a Lower East Side subterranean nightclub with a kitsch retro feel—who loosened up to the mostly remixed disco classics spun by Isabella Massenet, daughter of Net-a-Porter founder, Natalie Massenet.


Isabella Massenet (left), Natalie Massenet (center) and J.J. Martin (right) - Courtesy


Hosted by downtown It-girls -- artist Brianna Lance and model Renata Zandonadi Quaglia -- guests, such as Olivia Palermo, Jessica Wang, Mary Leest, Zoe Lister-Jones, Jenny Walton, Brian Atwood, Natalie Massenet, Erik Torstensson, Indre Rockefeller, Marina Larroude, and Coco Bassey sipped champagne from cups and nibbled hearty hors d'oeuvre primarily decked out in the brands colorful and sparkly creations boogied and posed for holiday-themed photos.

It was the mood the designer told FashionNetwork.com her clothes are meant to evoke.

"These happy clothes can put you into a high-vibration state. There are many ways a human being can get into it. I talk to customers about ways to raise vibrations and expand their consciousness," she explained, adding, "It's a no-brainer fashion business; it's not conceptual or hard to understand. It's print and color mood-boosting clothing, and the metaphysical and spiritual aesthetic comes through in the clothes."

While the designers felt compelled to shower New York with this uplifting vibe, the city and the U.S. have been generally receptive since day one.

"America is our top market since the beginning and New York the top city, followed by LA," said the journalist-turned-designer, citing Bergdorf Goodman, Kirna Zabete, and The Webster as early retail champions. "We really got going in 2020 with Saks, strategically placed in top performing doors. We are more DTC-focused, so we open wholesale accounts smartly to avoid leftover merchandise that the retailer might mark down because we don't go on sale."

La Double J event hosts, artist Brianna Lance (left) and model Renata Zandonadi Quaglia (right) - Courtesy


The brand has its sights set on a New York real estate location where Martin says her democratically priced, sized, and shaped luxury dresses and other La Double J goods can have a home.

"As soon as I find the space, we are ready," she continued, pondering uptown or downtown. Her team, which includes her ex-husband Andrea Ciccoli is already on the case.

"When you see the store in Milan, the whole concept comes together; the 100 percent 'Made in Italy' ready-to-wear, the homeware, and the goddess cave where we have five representations of the 'Divine Mother' and do yoga, meditations, and energy healings."

Expect to see more of the spiritually-focused events in the future space. "Last time I came to NYC, I did a breathwork class at Bergdorf Goodman on their top floor. What I am trying to do is not regular fashion events."

Her homeware line has a similar uplifting effect with its colorful patterns. Martin will continue a hospitality-focused "takeover" program in New York that began with the new Villa Passalacqua on Lake Como, where the De Santis family collaborated with La Double J for the pool area, tennis, and bowls courts. The brand also did temporary pop-ups at Risoelatte in Milan and Café Maisie in Paris.


Caffe Roma - Courtesy


Staying true to its Italian roots, the brand is partnering with Caffe Roma, established in 1891 in New York's Little Italy, for the next two months on a takeover.

"We decorated everything down to the cookie boxes, pastry shelves, tabletops, cushions, and outdoor seating in our iconic cherry and Lilium prints. Its 'pattern-tastic!' The café is totally old school and like you find in Milan, the same place for decades. It's not the chicest place in town but the most authentic," she effused.

And the kinda place where the good vibrations flow.

Copyright © 2024 FashionNetwork.com All rights reserved.