La Jolla Group partners with Hang Ten for US clothing license
Retro-inspired iconic California surf lifestyle brand Hang Ten has entered into a long term clothing license agreement with La Jolla Group.
La Jolla Group dominates the active lifestyle apparel industry, owning and operating brands such as O'Neill apparel, Metal Mulisha, FMF and Hang Ten.
Hang Ten captures the iconic 1960s and 70s free spirited California coastal living vibe.
"This long term license agreement to manufacture men's and women's Hang Ten apparel rounds out our portfolio of brands at La Jolla Group, and positions us well in the marketplace," said La Jolla Group CEO Daniel Neukomm.
La Jolla Group and Hang Ten debuted a 12 sku micro collection at Urban Outfitters this past May. With its success, the companies have decided to extend their licensing agreement long term.
"This partnership allows us to reinvigorate the Hang Ten brand while remaining true to our heritage and inherently Californian DNA," said Marc Setton, Hang Ten CEO. "It's an opportunity to expand our footprint and further our messaging of originality and authenticity."
La Jolla Group employs a large team, including designers who will be responsible for producing and distributing the larger scale line.
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