×
32 954
Fashion Jobs
RALPH LAUREN
Polo Factory Store Children - Store Selling Manager
Permanent · Cabazon
FOOT LOCKER
Senior Human Resources Manager
Permanent · New York
FOOT LOCKER
Loss Prevention Officer 3rd Shift
Permanent · Junction City
ROSS STORES
Store Protection Specialist
Permanent · Honolulu
ROSS STORES
Store Protection Specialist
Permanent · Los Angeles
ROSS STORES
dc Operations Manager
Permanent · Shafter
ROSS STORES
Coordinator, Human Resources Administration
Permanent · New York
ROSS STORES
Manager, Transportation Finance
Permanent · Fort Mill
ROSS STORES
Manager, sr Operations - dc
Permanent · Perris
ROSS STORES
Lead Business Analyst, Master Data Office
Permanent · New York
ROSS STORES
sr. Manager, Cross Dock & Store Delivery Transportation Procurement
Permanent · Fort Mill
ROSS STORES
dc Operations Manager
Permanent · Perris
AEROPOSTALE
District Manager (Southern California), Sparc Group
Permanent · Los Angeles
COTY
sr Buyer, na Regional Skincare
Permanent · New York
NORDSTROM INC
Loss Prevention Security Ambassador - Tysons Corner
Permanent · McLean
NORDSTROM
Loss Prevention Security Ambassador Southcenter
Permanent · Tukwila
NORDSTROM INC
Security Ambassador 1-2
Permanent · Roseville
NORDSTROM INC
Loss Prevention Security Ambassador Last Chance
Permanent · Phoenix
NORDSTROM INC
Loss Prevention Security Ambassador Portofino Shopping Center Rack
Permanent · Shenandoah
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Greenville
KOHLS
District Loss Prevention Manager - Robinson PA
Permanent · Pittsburgh
KOHLS
Full-Time Loss Prevention Service Specialist
Permanent · Salem
Published
Oct 23, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

La Mer and School House bring immersive exhibition to Shanghai

Published
Oct 23, 2019

New York-based creative agency School House has partnered with La Mer for an immersive campaign at Shanghai's Power Station of Art. 


School House x La Mer


Named the ‘Edge of the Sea,’ the multi-sensory campaign opened on October 9 and will run through October 23. ‘Edge of the Sea’ celebrates La Mer’s luxurious Crème de la Mer moisturizing cream by exploring the idea of two forces coming together, particularly the sea and shore. 

The highlight of the activation is a collaboration by father and daughter photographers Mario and Gray Sorrenti. The two artists’ sea-going memories are shown through a 360-degree suspended projection ring of Sorrenti content, the brand said, which consumers can pass through and sit within as supporting audio plays. 

Additional immersive elements include what the brand called an ‘immersive digital experience of a kelp forest in continual turbulent motion and growth’ and an interactive tactile sea wave made of silk. 

School House was the design lead on the project from concept through to execution, the company said, working with lighting partner Luciforma, production partner APAX Group and the technical leads at Patten Studio to create the campaign. 

"This was the first international exhibition that School House has had the opportunity to conceptualize and produce," said Christopher Skinner, founder and principal of School House. "It required us to bridge strategic thinking, retail experience and brand storytelling in a new way, for a new market."

La Mer has been a star brand for parent company Estee Lauder, as demand for luxury skincare, particularly in the Asia-Pacific region, has continued to grow. In August, Estee Lauder forecast full-year revenue and profit above Wall Street expectations after beating estimates for quarterly earnings, reporting a 15% increase in its skincare business to $1.59 billion (£1.31 billion) in the fourth quarter, while sales in Asia-Pacific region, which includes China, grew 18%.

Copyright © 2021 FashionNetwork.com All rights reserved.