×
37 717
Fashion Jobs
H&M
Retail Flagship Visual Manager
Permanent · Chicago
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles
ESTÉE LAUDER COMPANIES
Manager, Product Manager
Permanent · New York
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore
OLD NAVY
Assistant Manager, Customer Operations - Arrowhead Crossing
Permanent · Peoria
OLD NAVY
Assistant Manager, Merchandising - Vintage Oaks
Permanent · Novato
OLD NAVY
Assistant Manager, Merchandising - Marketplace @ Hamden
Permanent · Hamden
OLD NAVY
Assistant Manager, Customer Operations - Lancaster Tanger
Permanent · Lancaster
OLD NAVY
Assistant Manager, Product Operations - Market at Birdcage
Permanent · Citrus Heights

Lacoste brings the runway into its stores

Translated by
Robin Driver
Published
today Apr 24, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

There's a revolution afoot at Lacoste. The French brand, which up until now adapted certain star pieces from its runway shows to be sold in its retail network, has decided to bring a limited selection of looks straight from the catwalk into its stores. 


Lacoste's oversized jumper for Fall/Winter 2019 - Pixel Formula


The initiative has com from Louise Trotter, the brand's creative director since October of last year. The British designer, who found her feet in a matter of weeks, presented a much-lauded debut collection for Fall/Winter 2019 at Le Tennis Club de Paris. While one might have expected that that collection's star piece – an oversized jumper with threads hanging down from the brand's crocodile logo – would be reinterpreted to go on sale, it's actually a selection of 15 looks that are currently being picked out to hit stores this summer. 

The brand has specified that these pieces will be stocked in its flagships in major cities around the world. Boiled wool, ultra-light leather and overlapping fabrics characterised the latest season's collection and the looks' prices will reflect the quality of their materials and design, with dresses retailing for several hundred euros, while coats will go for four-figure sums. It's certainly a gamble for the brand, which will have to find a way to fit these products into its stores. 


The overlapping aesthetic set to hit stores this summer - Pixel Formula


This also implies the coordination of a new internal structure at the brand, where a dedicated team has been put together in order to work out the best positioning for the new offering in collaboration with the label's creative teams. The high-end looks will also go on sale in selected department stores, which will receive the pieces in time for September. 

Through this fresh approach and its new ad campaigns, Lacoste, led by CEO Thierry Guibert, is looking to give itself an edge and boost growth. Guibert recently revealed that Lacoste, owned by Maus Frères, saw sales growth of 26% in 2018, with revenues totalling 3.1 billion euros. 

Copyright © 2019 FashionNetwork.com All rights reserved.