×
79 374
Fashion Jobs
PUMA
sr. Program Manager – Brand Marketing
Permanent · Somerville
MACY'S
Asset Protection Captain, Chandler Fashion Center - Full Time
Permanent · Chandler
MACY'S
Asset Protection Detective, Montclair Plaza - Full Time
Permanent · Montclair
MACY'S
Asset Protection Security Guard, Fordham Place - Full Time
Permanent · Bronx
MACY'S
Asset Protection Security Guard, Center City - Standard Part Time
Permanent · Philadelphia
MACY'S
Asset Protection Detective, Concord - Full Time
Permanent · Wilmington
MACY'S
Asset Protection Detective, Florida Mall - Full Time
Permanent · Orlando
MACY'S
Asset Protection Detective, Rosedale Center - Flex
Permanent · Roseville
MACY'S
Asset Protection Security Guard, Evergreen - Standard Part Time
Permanent · Evergreen Park
MACY'S
Asset Protection Detective, Monroeville - Standard Part Time
Permanent · Monroeville
MACY'S
Asset Protection Officer, Columbus - Full Time (2840)
Permanent · Columbus
MACY'S
Asset Protection Captain, Ala Moana - Full Time
Permanent · Honolulu
MACY'S
Asset Protection Detective, Galleria at Houston - Full Time
Permanent · Houston
MACY'S
Asset Protection Detective, Garden State Plaza - Full Time
Permanent · Paramus
MARC JACOB'S
Sales Operations Coordinator
Permanent · New York
ABERCROMBIE AND FITCH CO.
IT Support Noc Specialist
Permanent · Columbus
SALLY BEAUTY HOLDINGS LLC
Facility Maintenance Manager
Permanent · Jacksonville
NORDSTROM
Retail Stock & Fulfillment - Valley Fair
Permanent · San Jose
NORDSTROM
Area Manager - Asset Protection - mo/ia/ks
Permanent · St. Louis
NORDSTROM
Asset Protection Agent - Palo Alto
Permanent · Palo Alto
NORDSTROM
Retail Stock & Fulfillment - Easton Town Center
Permanent · Columbus
NORDSTROM
Retail Stock & Fulfillment - Brea Mall
Permanent · Brea
Translated by
Nicola Mira
Published
Apr 18, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lacoste launches punchy new ad campaign

Translated by
Nicola Mira
Published
Apr 18, 2019

More than just a new slogan, Lacoste has adopted a fresh promotional register. The dreamy, refined ad campaigns the French sportswear label owned by Swiss group Maus Frères has deployed in the last five years, underscored by the ‘Life is a beautiful sport’ tagline, have been replaced by a punchier message: with the #crocodileinside slogan, Lacoste's advertising has fresh bite.


Clara 3000 - Lacoste


The chic young couples of old have been replaced by a fine cast of plucky brand ambassadors, chosen by Lacoste for their “tenacious, creative and free-thinking” spirit. The campaign's launch unveiled the first 13 of them (five more will be added in the coming months), each matched with one of the label’s iconic polo shirts.

Lacoste’s new faces come from all around the globe, from the worlds of sport, fashion, film, music and modelling. They have been lensed by Oliver Hadlee Pearch (Theory, See by Chloé, DVF), giving Lacoste a multicultural, inquisitive dimension.


French rapper Moha La Squale - Lacoste/ Oliver Hadlee Pearch


Among them, Serbian tennis superstar Novak Djokovic, US actress Chloë Sevigny, her French colleague Rod Paradot, US models Ebonee Davis, Jamie Bochert and Alton Mason, Japanese model Serena Motola, French-Senegalese dancer Salif Gueye and Korean artist Sang Woo.

As for the world of music, and as proof of Lacoste’s radical change in tone after years spent fashioning a polished image, the label opened up to the urban scene, and picked French rapper Moha La Squale, who already collaborated on a collection with Lacoste, and DJs Clara 3000 and Noah Becker, son of German tennis champion Boris Becker. US singer Asap Nast, co-founder of the Asap Mob collective, adds an American rapper edge to the team.


Novak Djokovic - Lacoste


The campaign’s first pictures are now featured on the press and social media, on street posters and inside Lacoste stores. Subsequently, each ambassador will promote a specific product category.

The new campaign is designed to further boost the label led by Thierry Guibert, who intends to keep it growing at a steady pace. Recently interviewed by French newspaper Le Figaro, Guibert stated that Lacoste’s sales rose by 26% in 2018, generating a revenue of €3.1 billion.




 

Copyright © 2022 FashionNetwork.com All rights reserved.