×
99 116
Fashion Jobs
ROSS STORES
Store Protection Specialist
Permanent · Houston
TJ MAXX
lp Detective
Permanent · Homestead
TJ MAXX
70118-Loss Prevention Detective, Newbury st, Boston, ma
Permanent · Boston
HOMEGOODS
lp Detective
Permanent · Frederick
TJ MAXX
70118-Loss Preventon Detective, Downtown Boston, ma
Permanent · Boston
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Chattanooga
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Norman
MACY'S
Asset Protection Detective, Bridgewater Commons - Full Time
Permanent · Bridgewater Township
MACY'S
Asset Protection Security Guard, Presidential Markets - Full Time
Permanent · Snellville
MACY'S
Asset Protection Detective, Santa Ana Mainplace - Part Time
Permanent · Santa Ana
MACY'S
Asset Protection Detective, Reno Meadowwood - Full Time
Permanent · Reno
MACY'S
Asset Protection Detective, Topanga - Part Time
Permanent · Los Angeles
BLOOMINGDALE'S
Asset Protection Outlet Supervisor, Outlets at Orange - Full Time
Permanent · Orange
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Roosevelt Field - Part Time
Permanent · Garden City
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Palmdale
KOHLS
Full-Time Loss Prevention Officer
Permanent · Pleasant Hill
KOHLS
Human Resources Generalist - Logistics
Permanent · DeSoto
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · West Des Moines
COTY
sr. Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Trade Mkting
Permanent · Los Angeles
COTY
Manager, Ecommerce Independents
Permanent · Los Angeles
GAP
Design Director - Women's Concept
Permanent · New York
Published
Mar 11, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Lacoste opens two UK stores as it continues to elevate the brand

Published
Mar 11, 2019

Lacoste is investing in the UK this spring with two new stores opening in key locations as a “continuation of a worldwide strategy elevating the brand and creating a stronger retail identity.”


Lacoste



The company has just opened its new store in London’s Covent Garden and will open another in the Meadowhall Shopping Centre in Sheffield by early May.

Both feature the €2bn brand’s ‘Le Club’ concept, which launched globally in 2017 in London’s White City Westfield Shopping Centre. That concept “pays homage to René Lacoste’s sporting heritage through innovative use of new materials and technology, taking the customer on a journey through the eras spanning the 85 years of brand.”

With the storytelling element of modern stores being crucial as a way of driving shoppers through their doors, that’s a major strength for the brand that’s competing in an ever-more-crowded sports-casual environment.

Jamie Givens, the newly appointed UK CEO of Lacoste said of the expansion: "Lacoste is an iconic global brand, however we recognise the importance of local relevancy and the importance the UK plays in its overall success.

“At a time when the consumer environment is rapidly changing and digital platforms are becoming more relevant, it really is a statement of our intention to recognise the importance of connecting with our consumers in a physical way through our stores.”

So what do we actually get with the new stores? The Covent Garden space covers more than 90 sq m. The company said that “every detail of the store design is focused on the customer experience whilst leading back to the tennis sporting spirit” of the brand. A polo wall provides an expansive home to the brand’s product while the counter “invites the customer into a single space, whose rounded shape favours the exchange between the customer and the seller, much like on court.”

The curve of the counter is intended to inspire movement while the folded wood is meant to be reminiscent of heritage tennis rackets and umpire chairs. Innovative use of materials, from green concrete to perforated leathers, also “helps evoke differing eras ranging from heritage through to the modern day.”

With the firm already having six locations in the Greater London area, it’s taking the opportunity with Covent Garden to focus on menswear.

We don’t yet have details of the new Meadowhall store.

Copyright © 2021 FashionNetwork.com All rights reserved.