Lady Gaga unveils a new collaboration for Haus Laboratories
today Sep 18, 2019
Just two months after she introduced her beauty brand, Haus Laboratories, to the world, Lady Gaga has a new product up her sleeve.
The Grammy Award-winning musician and actress has unveiled a new ‘Liquid Eye-lie-ner' as part of her makeup offering, which began shipping globally via Amazon Prime this week. It is described by the brand as a "black, matter-than-matte, flexible felt-tip eyeliner" that is waterproof and long-lasting.
Haus Laboratories has also teamed up with the brand Face Lace -- which has been working with Gaga for years and has collaborated on some of her most iconic looks -- to create an ‘Eye Armor Kit' that includes the liquid liner and reusable stickers called "wingtips," reports Allure. The stickers can be applied to the outer corner of the eye to create the illusion of the perfect winged eyeliner flick. The two brands have also collaborated on a reusable ‘Armor Masque No. 1' sticker series that mimics an intricate lace eye mask. According to an Instagram post from the brand, the stickers are "fully customizable and reusable so you can create a look that's all your own" and are "designed to flatter every face and eye shape."
Gaga first announced her beauty venture back in July revealing a debut collection of six makeup series, each containing three "self-expression tools" in the form of an all-over shimmer powder, a high-color lip liner and a gel lip gloss. Rumors about the existence of Haus Laboratories had been flying for months, following an application filed by Gaga's company, Ate My heart Inc., to trademark the brand name "Haus Beauty" with The United States Patent and Trademark Office back in 2018.
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