Lafayette 148 New York launches annual UnordinaryWomen campaign

By

Jennifer Braun

Published
Mar 31, 2021

New York-based women's clothing and accessories brand Lafayette 148 New York announced on Tuesday that it is partnering with Christy Turlington Burns’ to launch its third annual UnordinaryWomen campaign acknowledging makers of change. 

Launching April 5, the campaign will share the stories of seven “women of vision" who have inspired bold change. Some of this year's honorees include Sade Lythcott, the CEO of The National Black Theatre and chair of the Coalition of Theaters of Color; Paola Mendoza, activist, author and co-founder of the Women’s March; and Dr. Helen Ouyang frontline hero, ER doctor and author, among others. 

The initiative will benefit Every Mother Counts, a non-profit founded by model and honoree Christy Turlington Burns, which is dedicated to making pregnancy and childbirth safe for mothers, everywhere. 

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The campaign includes a live zoom celebration titled 'Unordinary Times, Extraordinary Conversations', held April 8 featuring a discussion among the campaign’s seven honorees.

Founded in 1996, Lafayette 148 New York meets at the intersection of luxury, modern fashion, and craftsmanship. With fans like Oprah, Stacey Abrams, Dr. Jill Biden, and Melinda Gates, Lafayette 148 has 25 freestanding boutiques in the U.S. and China and is carried in the likes of Bergdorf Goodman, Net a Porter, and Saks Fifth Avenue. 
 
Lafayette 148 previously expressed plans to open stores in 2021. Most recently, in November, it opened two new boutiques located at Miami’s Bar Harbour Shops and New Jersey’s The Mall at Short Hills.