Lafayette 148 opens new boutiques at Bal Harbour and Short Hills
New York-based women's clothing and accessories brand Lafayette 148 New York is upping its retail presence with the opening of two new boutiques located at Miami’s Bal Harbour Shops and New Jersey’s The Mall at Short Hills.
The two stores mark Lafayette 148's ninth and tenth locations in the U.S., and come as part of the brand's plans to grow its direct-to-consumer business.
The store at Bar Harbour Shops, a luxury open-air shopping village, spans 2,730 square feet and is the brand's second location in the South Florida area. Targeted at locals as well as luxury consumers from Latin America, who come to the area to vacation and shop, the boutique's product offering will include the brand's new shoe collection.
The store's interior, designed with guidance from Lafayette 148 chief creative officer Barbara Gast and inspired by a New York City loft, features custom millwork; wood, metal, Italian leather, marble and stone accents; and luxurious furniture pieces including a Richard Artschwager mahogany console from the 1950s, De Padova sofa, Cassina 296 Kanu Armchair and Piero Lissoni mirror. The store also features the brand's updated logo, unveiled as part of Lafayette 148's rebranding this fall.
Set to open this December, the 1,792 square-foot boutique in The Mall at Short Hills will debut with the brand’s Holiday 2020 collection. The store will also feature Lafayette 148's new branding, as well as furnishings from European and contemporary designers.
“The fact of the matter is that Bal Harbour has the highest dollar per square foot of any shopping center in the world—and Short Hills is the leading luxury destination to the greater New York market,” says Deirdre Quinn, Lafayette 148 co-founder and CEO.
“Our stores are such an important expression of our brand. As entrepreneurs, we’ve always had our eye on these key locations, and we saw an opportunity to establish our presence and put ourselves in a strong position for the future.”
Opening as the Covid-19 pandemic continues, the brand said proper sanitation practices will be a top priority at both stores, and both will offer home delivery as well as virtual appointments with boutique stylists.
“Safety is the new luxury at Lafayette 148, and we’re doing everything possible to keep our customers and teams safe during this unordinary time,” said Quinn.
The two stores bring the brand's total number of full-line stores up to 24 globally. Lafayette 148 said it plans to open even more stores in 2021.
Copyright © 2020 FashionNetwork.com All rights reserved.