Lancaster: Pauline Ducruet, new face of cosmetics in Asia 

By

Anne-Sophie Savenier

Published
Oct 9, 2014

Lancaster, the skin and sun care brand, owned by Coty group, has chosen Pauline Ducruet as its new ambassador in Asia.

The youngest daughter of Princess Stephanie of Monaco, Ducruet will represent the brand’s image in Asia. According to Jill Scalamandre, who oversees marketing at Lancaster, "She will bring a breath of fresh air and modernity to the brand, as well as the legacy of Monaco's royal family." 

With this campaign, the 20 year-old will follow in the footsteps of her cousin Charlotte, the face of Gucci cosmetics, by entering the world of beauty. 

The new campaign will be launched to Asia starting in January 2015.