Lancaster: a second international campaign with Karlie Kloss

By

Anne-Sophie Savenier

Published
Oct 3, 2014

Lancaster has unveiled the second part of its fall-winter 2014-15 campaign, fronted by Karlie Kloss.


The French leatherwear company, which has turned its marketing toward the United States by focusing on one of Victoria Secret’s “Angels”, says that it aims to establish itself as a fashion glamor brand through its new international campaign. 

For the campaign, the American top model strikes poses in New York, playing the chic seductress for photographer Guy Aroch. The atmosphere is intimate and the decor a kind of winter wonderland: fireplace, cherry wood furniture, velvet sofa and chandelier.

The new photos emphasize pieces that feature strong colors (red and blue). The campaign will be released in France and abroad. 

In France, besides stores in Lyon, Toulouse, Perpignan, Strasbourg, Mulhouse and Colmar, Lancaster opened a flagship store in 2012 on rue Saint-Honoré, featuring a new concept designed by Ora-Ito. The brand also has its own corners in department stores.