×
42 262
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor Dallas, tx
Permanent · Dallas
TAPESTRY
Manager, Merchandising Men's
Permanent · New York
TAPESTRY
Senior Manager, Account Management - Americas
Permanent · New York
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Phoenix
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Santa Maria
BLOOMINGDALES.COM
Trade Area Asset Protection Manager: Bloomingdale’s Century City, Los Angeles ca
Permanent · Los Angeles
BLOOMINGDALES.COM
Director of Cosmetics Business Initiatives: Bloomingdale’s, New York, ny
Permanent · New York
MARC JACOB'S
Global Email & CRM Manager
Permanent · New York
MAC
Executive Director, Marketing, Mac, Travel Retail Worldwide
Permanent · New York
BUMBLE AND BUMBLE
Regional Business Consultant, Bumble And Bumble - New York City And Long Island, ny
Permanent · New York
H&M
Data Analyst, CRM
Permanent · New York
H&M
Customer Insights Business Analyst
Permanent · New York
H&M
h&m Retail Visual Manager
Permanent · Elizabeth
SAKS FIFTH AVENUE
Senior Manager, Integrated Marketing
Permanent · New York
L'OREAL GROUP
Account Executive - Sales Skinceuticals (Montgomery, al)
Permanent · Montgomery
ULTA BEAUTY
Salon Manager-Carson Valley Plaza
Permanent · Carson City
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset

Lancôme opens flagship store on Champs-Elysées in Paris

Translated by
Nicola Mira
Published
today Dec 5, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Last week-end, French cosmetics brand Lancôme inaugurated its new Parisian flagship at 52 avenue des Champs-Elysées, by the Galeries Lafayette department store. It is a world-class showcase of approximately 300 m2 for the fragrance, make-up and skincare lines by the leading brand of the L’Oréal group's luxury division – which includes names like Yves Saint Laurent, Kiehl’s and Giorgio Armani – also featuring a spa area on the first floor.


The shop windows of the Lancôme store on the Champs-Elysées, Paris - Lancôme


Lancôme’s remarkable new Parisian opening, ahead of the brand’s 85th anniversary celebrations in 2020, has boosted its omni-channel strategy, a focus also for many other traditional names in the beauty market. Starting from Lancôme’s competitor Chanel, which opened a beauty store nearby last July, still at street number 52 of the Parisian thoroughfare.

Lancôme’s retail strategy is clearly even more relevant in China. According to French newspaper Le Figaro, while Lancôme currently generates 16% of its sales online, it now operates some 50 medium-sized stores in China, in addition to several department store concessions, and it will open a second Beijing flagship in July.


Inside Lancôme’s new Parisian flagship store - Lancôme


In Europe, Lancôme’s brick-and-mortar retail strategy seems instead focused primarily on temporary stores. For the year-end festivities in 2017, Lancôme opened a pop-up store dedicated to La Vie est belle, a perfume which, since its launch in 2012, has become one of the five top-selling women's fragrances in France.


The make-up area of the new Lancôme store - Lancôme


The same fragrance is the star, until January 2020, of a special installation in London. Lancôme has in fact opened a pop-up store inside St Pancras station, in which pride of place goes to an 11 m-tall model of the Eiffel Tower, decorated with 1,500 bottles of La Vie est Belle.


The Lancôme installation at St Pancras station in London - Instagram @lancomeofficiel


In 2018, still according to Le Figaro, Lancôme recorded a revenue of over €3 billion. The brand, which was founded in 1935, is expecting to grow further thanks notably to Idôle, the new women’s fragrance it launched last July, targeted to Millennials.
 

Copyright © 2020 FashionNetwork.com All rights reserved.