Lancôme USA names Rosalía as new face

Lancôme USA announced on Friday a new partnership with Grammy and eight-time Latin Grammy-Award winning recording artist Rosalía for the brand's 'La Vie Est Belle' fragrance.

As part of the partnership, Rosalía will be featured in a series of content on social platforms and in U.S. media campaigns. Lancôme will also join Rosalía on her tour in September and October in select cities across the United States to offer her fans a pop-up experience.

In addition, Lancôme will offer concert tickets to select locations and bottles of La Vie Est Belle eau de parfum signed by Rosalía via a sweepstakes on the brand's social media platforms.

"At Lancome we believe that happiness is a powerful source of beauty and Rosalía, through her remarkable talent and music, brings happiness to millions of people every day," said Giovanni Valentini, General Manager Lancome USA.

"As we welcome Rosalía as a partner of La Vie Est Belle, we hope to encourage our Lancome community to always think that life is what you make of it, make it beautiful. And we are very excited to work with Rosalía for this US partnership and spreading this simple yet inspiring message to all her fans."

Rosalía is a multi-genre music artist who has quickly "leapt to the forefront of the global pop landscape" on the strength of her innovative musical fusions and distinctive style.

Her El Mal Querer album saw Rosalia earn her first Grammy Award, the historic first-ever Best New Artist Grammy nomination for a Spanish language artist, eight Latin Grammys, including Album of the Year, and placement on numerous Best of year and Best of Decade lists. In 2022, Rosalía released her album Motomami which she wrote, performed, recorded and executive produce.

"Ever since I first smelled La Vie Est Belle, I loved it! Fragrance has such a strong sensorial attraction for me – it immediately reminds me of the many happy moments throughout my life. Life is a succession of moments, and everything is connected. If you want to find beauty in life, you have the power to find it. For that reason, I couldn't be prouder to partner with Lancôme on this Motomami adventure," said Rosalía. "I am also thrilled that Lancôme will come along on this journey with me and offering my fans a cool experience when they come to my shows in the US!"

Lancôme USA names Rosalía as new face

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