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Published
Jun 8, 2016
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Lands' End launches Lands' End Sport activewear line

Published
Jun 8, 2016

Multi-channel retailer Lands' End, Inc. announced on Wednesday the launch of Lands' End Sport, a new line of activewear.
 
Following in Lands' End nautical roots, the new line of activewear includes surf, performance and athleisure collections for both men and women. It features technical, fully functional pieces to go from land to sea as well as high-performance to athleisure.    
 

Lands' Endlaunches Lands' EndSport - Lands' End


"Offering products for land or sea is deeply rooted in the DNA of Lands' End," says Federica Marchionni, CEO, in a news statement.  "Our founder, Gary Comer, was passionate about sailing and the sporting life. I am building upon his vision, taking activewear and athleisure from land to sea by introducing the new Lands' End Sport collection featuring new product innovations that will enable our customers to stay healthy and active." 
 
The Surf Collection is designed to be highly functional and features pieces like wetsuits, rash guards and spring suits. The Performance Collection is designed to meet the three major lifestyle and fitness categories: speed (high impact), studio (low impact) and street (post workout wear), while the Athleisure Collection offers athleisure products highlighting Lands' End’s personality in a new and relevant way.

Lands' End, Inc. is a leading multi-channel retailer of casual clothing, accessories, footwear and home products.

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