Lanvin launches latest Character Studies campaign with male protagonists
Lanvin has unveiled its latest campaign in an on-going collaboration with Steven Meisel. Called Character Studies, the campaign series first launched last autumn with a cast of female protagonists. For its second iteration, it introduces a cast of male protagonists, described as “Lanvin’s modern heroes”, including intimate portraits and films.
The label said that “from its inception, ‘Character Studies’ was meant to illustrate le chic ultime, a guiding phrase and concept coined by the house’s founder that translates to the ultimate chic. This second chapter focuses on the newly imagined Lanvin man, expressing his innate qualities alongside the house’s core values of independence, sensuality, curiosity, and discretion”.
It invoked the “pioneering spirit of Jeanne Lanvin, one of the first designers to contextualise men’s and women’s fashion in a single universe”, saying it’s been “reprised in the house today and emphasised in the unifying vision of the campaign”.
Featured in the black and white imagery this time are Quintin van Konkelenberg, Alberth Johnson, Gendai Funato, and Job, who join Raquel Zimmermann as she returns “after a prominent role in the first chapter”.
As well as photography and video by Meisel, the campaign is the result of creative direction by M/M Paris, styling by Ludivine Poiblanc, hair by Guido Palau and make-up by Pat McGrath.
The campaign has debuted globally this month across print, digital, social media, and out-of-home channels.
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