Lanvin makes China e-tail debut in deal with Secoo
French luxury label Lanvin has this week launched its online flagship store on Secoo, a key e-tail platform for high-spending customers in the giant Chinese market. Secoo has 30 million+ premium members.
Lanvin has been owned by Fosun Fashion Group since 2018 with FFG working to capitalise on luxury demand in its native China. The company said the “e-commerce launch of Lanvin is a significant step of the multi-faceted cooperation between [FFG’s] many fashion brands and the Secoo Group”.
It’s the very first e-tail deal for Lanvin in that market and "also shows the importance of [Fosun’s] e-commerce business development”.
Secoo’s founder, chairman and CEO Li Rixue said the collaboration “reinforces our strategy and commitment to bringing the best brands and selections to our discerning consumer”.
The product offer available on the platform is the SS20 collection designed by creative director Bruno Sialelli with the firm saying the women's collection “represents the style of elegance, referencing old glamour of the jet-set and craftsmanship,” while the men’s collection “reveals a fresh attitude with the idea of summer holidays”.
The debut has been accompanied by a Secoo-produced original Lanvin content video that “leverages the power of Secoo's members and provides an innovative way for the young digital savvy Chinese consumer to understand the story of Lanvin”.
Both Secoo's and Lanvin's social media channels are also promoting the launch.
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