×
40 388
Fashion Jobs
AVEDA
Aveda Advisor - 15 Hrs - Shops at Columbus Circle - New York,ny
Permanent · New York
SHOW MY LINE
Women's Luxury Ready-tO-Wear Production Manager
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Latam E-Commerce Project Manager/Product Owner
Permanent · New York
MICHAEL KORS RETAIL INC
Sales Supervisor, Crabtree Valley, Raleigh nc
Permanent · Raleigh
GAP
General Manager - Lenox Square (Kids & Baby)
Permanent · Atlanta
GAP
General Manager - Northbrook Court
Permanent · Northbrook
GAP
General Manager- Stonebriar Mall
Permanent · Frisco
GAP
General Manager - Roseville Galleria
Permanent · Roseville
GAP
General Manager - Central Texas Marketplace
Permanent · Waco
GAP
Merchandise Planner - Boys - Outlet
Permanent · New York
GAP
Unassigned General Manager - Greater Nashville
Permanent · Nashville
ALICE AND OLIVIA
Sales Supervisor - Cabazon Outlet
Permanent · Cabazon
TARGET CORPORATION
Owned Brand Product Design Director, Pets
Permanent · MINNEAPOLIS
LA MER
Manager, Global Supply Chain Operations - Inventory
Permanent · New York
MAC
Business Development – Key Consumer Manager, Mac
Permanent · New York
H&M
Retail Flagship Visual Manager
Permanent · Chicago
JBCSTYLE
Art Director
Permanent · NEW YORK
JBCSTYLE
Sales Operations Coordinator
Permanent · NEW YORK
ESTÉE LAUDER COMPANIES
Manager, Solution Architect- Omni Retail
Permanent · New York
TOM FORD BEAUTY
Vice President, Marketing, Tom Ford Beauty North America
Permanent · New York
ESTÉE LAUDER COMPANIES
Category Insights Manager - Supply Chain
Permanent · New York
ESTÉE LAUDER COMPANIES
Senior Account Coordinator, Estee Lauder Travel Retail – Americas
Permanent · Los Angeles

Larger brides find shopping for wedding dresses more stressful, study finds

By
AFP-Relaxnews
Published
today Jul 30, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Brides-to-be who are a size 12 or larger are almost twice as likely as women size 0-10 to feel self-conscious before going shopping for a wedding dress, according to a new survey.



‘The Knot 2019 Fashion Study for Size Inclusivity', a comprehensive look at how bridal shopping experiences differ among women of different sizes, has revealed that one in four women size 12+ give themselves a pep talk before going to try on wedding gowns. They are also more likely to report feelings of anxiety before a shopping session, with 50% of women size 12-32 stating they felt anxious in the run up to an appointment, compared to 46% of women size 0-10. And while 59% of women size 0-10 felt excited before heading to the bridal store, this was only the case for 51% of brides size 12-32.

Women who wear a size 12-36 are twice as likely as smaller-sized brides to call ahead to ask about sample dresses in their size, and 24% of brides size 12-32 purchase their gowns online. While 46% of women sized 0-10 buy their dresses from a local bridal salon, the number drops to 30% for sizes 12-32. More than half of the size 12+ respondents (61%) claimed they would have had a better shopping experience if they had been able to try on more dresses in their size.

"At The Knot, we believe love and weddings are for everyone," said Kristen Maxwell Cooper, editor in chief of the digital wedding brand The Knot, in a statement. "But, if as an industry we're not being inclusive and representing all people in our dress designs, inventory, stories, photos, advertising and marketing, then we have more work to do."

Size inclusivity has been a major focus within the fashion industry recently, with brands such as Anthropologie and Rodarte unveiling plus-size collections this year. 
 

Copyright © 2019 AFP-Relaxnews. All rights reserved.