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Published
Jun 17, 2016
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Larsson & Jennings open US flagship store in NYC

Published
Jun 17, 2016

Larsson & Jennings, the London-based Swiss Made watch brand, this week opened its first US flagship store in New York City at 335 Bleecker Street in the West Village. The new store follows the success of the brand’s Prince Street concept store.


Larsson & Jennings at 335 Bleecker Street in New York City


 
Studio Mills, a London-based design consultancy, designed the 470-square-foot flagship store and was inspired by the cultural and architectural history of Bleecker Street. The store interior features materials like polished concrete, white stucco walls and glazed white bricks with furniture from German brand e15 including the iconic Jean stool.
 
The flagship store is divided into two areas with the focus of the store on the watch bar that runs the store length. The rear of the store houses an interactive area in the for bespoke personalization and a fika bar. In store, customers will find the watch brand’s Lugano and Saxon collections, as well as the new Norse series that launched worldwide on June 7.

The new Norse collection references 19th century military watches with square and rectangular casing and British leather straps handmade in Italy. The two watches are available in a small and large size for $395 and $420, respectively.
 
Joakim Larsson and Andrew Jennings co-founded Larsson and Jennings in 2012, and today the Swiss Made watch brand is sold in over 100 global luxury retail destinations including Nordstrom, Harvey Nichols, Harrods, Selfridges and Holt Renfrew. The watch brand operates an additional store at 53 Monmouth Street in London.

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