Laura Geller Beauty collaborates with YouCam Makeup App

By

Jennifer Braun

Published
May 3, 2016

Laura Geller Beauty announced on Tuesday that it is integrating a collection of its beauty products into the YouCam Makeup App. The beauty brand is one of the first U.S. companies to join Perfect Corp.’s network of cosmetic brands.

 
The app integration includes a wide variety of products including their foundation, blush, eye liner, eye shadow palettes, eyebrow products and lipsticks. The integration will allow app users to test out which Laura Geller Beauty products best suit their complexion, then directly purchase the products from within the app through Laura Geller Beauty’s online boutique.
 
“As we continue to expand our brand and produce products that meet the customer’s evolving beauty needs, YouCam Makeup will help to provide us with invaluable consumer insights, so we have an even better understanding of their purchasing habits and patterns,” says Elana Drell Szyfer, CEO, Laura Geller Beauty, in a news statement.

In addition to integrating their products into YouCam Makeup, Laura Geller Beauty will also join Perfect Corp.’s Beauty Circle app where they can share real-time updates and content with fans.
 
The YouCam Makeup and Beauty Circle apps are both operated by Perfect Corporation.