Laure de Sade entrusted with See by Chloé

By

Bruno Joly

Published
Mar 10, 2011

For it’s 10th year anniverssary, Chloé’s sub-brand, See by Chloé, has chosen Laure de Sade as artistic director. This appointment will allow See by Chloé to further implement its indepence. Ms. de Sade’s curriculum is impressive: A Central Saint Martins’ graduate and grand winner at the International Fashion Hyères Festival in France (2002), she’s been Isabel Marant’s first assistant in 2006 for the brands Isabel Marant and Etoile. Prior to this experience she worked for a studio that made collections for the brand Femme Et Vous during 3 years. “Laure’s appointment shows the strategic importance for this brand at Chloé”, commented CEO Geoffrey de la Bourdonnaye. Chloé is property of world leading luxury group Richemont.