83 023
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
KOHLS
Loss Prevention Associate
Permanent · FINDLAY
NAVY EXCHANGE
Vending Route Driver (Operations Worker) FT w/Benefits
Permanent · BREMERTON
NAVY EXCHANGE
Asset Protection/Safety Investigator (Detective) FT w/Benefits
Permanent · BREMERTON
URBN
Anthropologie Omni Service Specialist Part-Time
Permanent · NOVI
Published
May 12, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

Lawless Beauty names first president, plans growth initiatives

Published
May 12, 2020

Clean beauty brand Lawless Beauty has named Rachel Shelowitz as its first president. 


Instagram @lawless


In the new role, Shelowitz will oversee all aspects of the business, including marketing, sales and operation, as well as development in partnership with Lawless Beauty founder, Annie Lawless.

"I am thrilled to bring on [Shelowitz] as the company's president," said the founder, who made her name as an entrepreneur by co-founding the multimillion-dollar organic juice brand, Suja Juice. "We are excited to have her continue to build the brand's overall presence and focus on the growth of the business to the next level and beyond."

Before joining Lawless, Shelowitz most recently served as the general manager of Lorac Cosmetics, where she worked to rebuild the brand by strengthening product development, brand awareness and retail marketing, according to a press release. Prior to Lorac, she served in various roles with luxury makeup brands including Lancôme, Yves Saint Laurent Beauté, Shu Uemura and Pat McGrath Labs. 

According to Lawless Beauty, Shelowitz's leadership will allow Annie Lawless to focus on the brand's creative endeavors, including product development, developing direct relationships with consumers, and working closely with the brand's retail partner, Sephora.  

The company's plans to bring on a president were first announced in December of 2019, when Lawless Beauty closed its Series A funding and received a minority investment from Cult Capital. Since then, the company said it has been focused on growth, prioritizing product development and marketing efforts. The company is set to further boost its business with the launch of a newly improved website in June. 

In addition, founder Annie Lawless will launch a new blog within the site called 'The Annie Edit,' where she will discuss her beauty brand, her journey through her first pregnancy and associated topics including nutrition, fitness, business and entrepreneurship, the company said. 

"The Annie Edit will be a lifestyle destination filled with wellness, beauty, and contributor content that dives deeper into the meaning of clean, the mission of Lawless, and the products we create," the founder said. 

Among its growth initiatives, the company said it also plans to launch two new clean beauty products this summer on its e-commerce site as well as Sephora.com, and will continue to partner with Sephora on new brand-building initiatives both online and in-store as part of Sephora's incubator program.

Copyright © 2024 FashionNetwork.com All rights reserved.