Léa Seydoux is the face of Louis Vuitton's debut fragrance

By

Benjamin Fitzgerald

Published
Sep 2, 2016

Louis Vuitton has tapped actress Léa Seydoux to be the official face of its new perfume collection. The campaign --  shot in the natural surrounds of South Africa by Patrick Demarchelier -- launches globally September 15.

"[Louis Vuitton is] a house I feel good with, it being French, and me being French ...I love that they do events all over the world. It's not just fashion," said Sedoux, in a statement.

Dubbed Les Parfums, the new collection is the first foray into fragrance for the French Maison in nearly a century. It boasts seven women’s scents created by in-house master perfumer Jacques Cavallier-Belletrud.

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The perfumes are available now across most Louis Vuitton stores worldwide.