Leak reveals the sales percentage stores pay influencers in Instagram test programme

By

Sandra Halliday

Published
Sep 30, 2021

Leaked documents have shown the percentages major name retailers are paying Instagram influencers when they drive sales through the app as part of a new test programme.

Business Insider reported that commissions range from 8% up to 20% for the new affiliate marketing feature that Instagram began testing in June. It means influencers can earn commission on sales they drive to the brands’ Instagram shops. The social media site is currently testing the feature with around 30 brands and more will be added soon, the report said.

It said beauty retailers Elaluz and Kopari pay their creators the highest commission at 20% while the average is 16%, although Zara pays the least at just 8%.

The documents also said Abercrombie & Fitch, Benefit Cosmetics, Charlotte Tillbury, MAC, Ray-Ban, Sephora, Sunglasses Hut, Ted Baker and more are offering 15%.