Learn Chinese while shopping on Tmall

By

Tong Wu

Published
Sep 3, 2015

Now you can learn Chinese while shopping on Tmall, the e-commerce plateform from Alibaba.  

"I Shop Therefore I Learn" is a new concept launched by "Tmall Chinese Academy". The five main categories are Eat, Drink, Use, Wear and Specialities.

The goal is to attract foreign residents in China as well as Chinese nationals from the '90 and '95 generation.