Lena Gercke named new ambassador of Philipp Plein

German model and TV star Lena Gercke has been unveiled as the newest Philipp Plein ‘Hero'.

The Germany's "Next Top Model" winner follows in the footsteps of Mauro Icardi and Nico Hülkenberg, becoming the latest brand ambassador for the Swiss luxury label.

To celebrate, Plein has creatively directed a special issue of Gala Magazine, featuring a seven-page editorial of Lena wearing the Fall/Winter 2015 #PleinWarriors collection.

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Gercke has previously appeared in print campaigns for brands including H&M, Mexx and Geox.