Lenzing launches Tencel e-shop, first such platform run by a fibre maker

By

Sandra Halliday

Published
Apr 19, 2021

Fibre giant Lenzing said on Monday that it has launched Tencel eShop, “the industry’s first e-commerce platform managed by a fibre manufacturer”. It said this will “bridge the divide between manufacturers and the end-consumer by curating a diverse mix of apparel and home goods made of Tencel branded fibres”.

It’s seen as a “new milestone in Lenzing’s ongoing digitalisation and mission to educate and encourage consumers to make informed purchases”. 

The new webstore showcases 200+ products made of Tencel branded lyocell and modal fibres with the company saying it’s “leveraging its strong partnership base to expand its textile offerings across multiple segments, from denim to footwear and activewear”. 

The eShop is available on the English language Tencel website with products tailored to multiple regions.

It’s part of the firm’s drive to create a “paradigm shift toward eco-responsible production and eco-conscious consumption of fashion and home textile items”. And along with this comes an aim of expanding brand partnerships with a goal to triple the product count on the eShop by year-end.