Leon Bridges fronts Gap's new holiday campaign
today Oct 26, 2018
Leon Bridges is celebrating the holiday season with a starring role in Gap's new campaign.
The Grammy Award-nominated singer has been snapped up by the fashion giant to star in the latest installment of its ‘Meet Me in the Gap' campaign, lending his soulful voice to a rendition of Heavy D & The Boy's original version of the track ‘Now That We Found Love.'
"Music, dance, fashion and personal style are my big passions in life, so getting to work with Gap on this campaign that ties all of those elements together is epic," said Bridges in a statement. "I grew up watching all of their diverse, music-based commercials, and they were just the coolest. Getting to be in one myself is wild and it's a dream to lead the brand into the season, especially with a song that has a message of love."
The feel-good clip sees Bridges, accompanied by a troupe of backing singers and dancers, performing in a white space filled with strips of color that echo Gap's new knitwear collection.
Directed by Emil Nava, the video sees the entire cast outfitted in classic denim pieces and vibrant knits from the US label.
"This year especially, we want everyone to feel the love by lifting spirits with Leon's harmonious take on this '90s anthem," said Gap chief marketing officer Craig Brommers. "Leon's soulful voice and charismatic rhythm, styled in Gap's signature crazy stripes, created an undeniable energy brought to life in this moment of positivity and cheer, bound to spread love."
Bridges is the latest in a long line of accomplished artists to have claimed their spot in the ‘Meet Me in the Gap' ad series, following in the footsteps of Janelle Monáe, Childish Gambino, Cher and Future.
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