SAN FRANCISCO (September 23, 2010) – Levi Strauss & Co. (LS&Co.) announced that it has appointed Robert Hanson, Aaron Boey, and Jim Calhoun to newly created positions to better align the company’s brands and to meet the rapidly changing needs of global consumers. These leaders will have global responsibility for all product, marketing and business operations for the company’s global brands: Levi’s®, Dockers® and the recently launched Denizen™.

Levi's 2010 campaign

"On the heels of the successful launches of our global Denizen™brand and the popular new Levi’s® Curve ID jeans for women, these appointments will help us capitalize on the strength of our brands" said John Anderson, President & CEO of LS&Co.

Effective immediately, Robert Hanson, formerly Senior Vice President and President, Levi Strauss Americas, is now President, Global Levi’s®; Aaron Boey, formerly President, Levi Strauss Asia Pacific, is President, Global Denizen™; and Jim Calhoun, formerly President and Commercial General Manager, Dockers®, is President, Global Dockers®. All three global Presidents will report directly to John Anderson.

Denizen 2010 campaign

As part of this transformation, Armin Broger, President of Levi Strauss Europe, Middle East and Africa will be leaving the Company as of November 28, 2010. “We are grateful for Armin's dedication, innovation and strategic leadership over the years, particularly his work in establishing our global premium Levi's® XX division and the Levi's® Footwear and Accessories business,” said Anderson.