Levi’s opens shop-in-shop at Hudson’s Bay in Vancouver
Levi’s announced on Tuesday the opening of a premium shop-in-shop at Hudson’s Bay in downtown Vancouver.
The 6,600-square-foot space is described as an “immersive experience” that offers styling, product tailoring and customization, tech-enabled fitting rooms and a large assortment of the brand’s favorite products.
In particular, Levi’s has reimagined and digitized its fitting rooms. The updates allow customers to seamlessly interact with stylists on the floor and to request additional accessories to help visualize their look after purchase, all at the touch of a button.
At the heart of the experience is the Levi’s Tailor Shop, where customers can work with a skilled Levi's Tailor to make sure the jeans fit exactly the way they want them to. Finally, the shop-in-shop is stocked with the latest fits and features an easily navigable, modern design aesthetic.
“With consumer behavior shifting in the ever-changing retail landscape, Levi’s continues to prioritize how we deliver our iconic products and impactful brand experience,” said Nicolas Versloot, managing director for Levi’s Canada.
“Our goal was to provide a premium one stop shop in a coveted, high-traffic area, perfect for engaging with Levi's fans who want to connect with the brand, and who are searching for a retail experience as well as their dream pair of Levi’s."
“Levi’ is a brand that has transcended generational fashion eras and remained a must-have wardrobe staple in our customer’s closets for years,” added Laura Janney, chief merchant, The Bay.
“This shop represents Levi’s continued innovation, quality and latest fashion in an environment that inspires shoppers as they discover and connect with an iconic brand.”
The Bay was spun off from Hudson’s Bay as a separate business last year, and now operates TheBay.com including Marketplace, which features over 500 sellers and various product categories.
Meanwhile, the Hudson’s Bay operates its full-line locations, including a network of 85 Hudson's Bay stores.
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