Levi's poaches new CMO from Apple

The Levi's brand has appointed Rebecca Van Dyck as its global chief marketing officer. In her new position, Ms. Van Dyck will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi’s product categories and consumer communication channels.

Ms. Van Dyck brings 20 years of marketing and advertising experience to the Levi’s brand. She joins the company from Apple Inc. where she led the worldwide marketing and communications strategies for various products, including the iPhone, iPad and iPod + iTunes. Prior to serving Apple, Ms. Van Dyck was a primary architect of Nike’s “Just Do It” campaign and also led Nike’s global World Cup and Olympic campaigns.

"Becca is a world-class marketer whose deep understanding of consumer behavior and innovative approach to engaging with consumers will help take the Levi’s brand to the next level,” said Robert Hanson, Levi’s president.